The client

Allister is a fashion-forward eyewear brand. They wanted to launch and promote a more affordable line of products targeted at a younger demographic that we dubbed "Generation-A". 

The challenge

Allister was known for its Luxe line of classically designed sunglasses, which was sold at a high price point. In order to introduce a new collection of affordable and trendy eyewear to a younger demographic, we needed to collaborate with a relevant influencer to create engaging social media content within a tight budget.

The approach

After researching and contracting a relevant fashion influencer, our team coordinated a photo and video shoot that would produce engaging social media content and create awareness of the new product line. We were also able to negotiate a trade with the property management teams of the shoot locations so that we could stay on track within the project's budget.

Creative Direction
& Photography

Art Direction & Social Media

The results

Brand awareness

2-3x more people recognized the brand throughout the country

Social Media

Below budget

We produced a social media campaign for half of the typical market rate