SHADO Eyewear
Brand strategy and indentity
The client
SHADO eyewear is a start-up eyewear brand from Silicon Valley with an innovative, patented design for ultra-thin sunglasses and a need for a modern brand strategy to attract a younger audience.
The project
SHADO is a start-up eyewear brand from Silicon Valley. In order to launch the new e-commerce website, I provided creative direction, produced and photographed all of the product photography used in their online catalog and other media outlets.
Brand guide
The results
Brand name
Brand name was created with company's slogan in mind: always with you
Identity
Entire brand identity was crafted with minimalist ideals at
its core
Values