Allister Sunglasses, LATAM
Photoshoot for Vesta Lugg influencer collaboration

Blonde woman on a boat, wearing sunglasses, white shirt, and a green polka dot skirt.

The project

Allister is an eyewear brand based in South America that creates fashion-forward eyewear. To attract a younger demographic, I titled their new collection "Generation-A" and produced and photographed an influencer collaboration between the brand and Chilean fashion it-girl, Vesta Lugg.

The results

Generation-A

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Campaign successfully attracted a younger demographic

Below budget

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Shoot produced for half of the market rate that it would typically cost in CA

Audience reach

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 Campaign reached over 1 million new audience members and increased sales